Are Impressions and Clicks Enough to Make Your Business Profitable?
In digital marketing, impressions and clicks often feel like indicators of success. These metrics are easy to track and can show early signs of campaign activity. But are they enough to determine whether a campaign is truly working? The simple answer: they’re just the beginning . While impressions and clicks are valuable indicators of visibility and engagement, they don’t always reflect business growth or profitability. In Performance Marketing , what matters most is what happens after someone clicks. Understanding the Value of Impressions and Clicks Impressions show how many people saw your ad. Clicks reveal how many were interested enough to engage. Both are important, especially when launching or scaling a campaign. They help identify whether your creative, copy, and targeting are capturing attention. However, attention alone doesn’t translate into results. A campaign might generate thousands of clicks, but if those users don’t take meaningful action — such as ...